Building on the momentum of the Philippines’ digital transformation initiatives, Department of Trade and Industry (DTI) Secretary Fred Pascual led the discussion with TikTok to strengthen existing partnerships and explore potential collaborations to support the country’s innovative economy.

“Our collaboration with TikTok represents a pivotal step in propelling e-commerce forward in the Philippines. This partnership is poised to significantly bolster the growth and development of the digital marketplace, benefiting businesses, consumers, and the overall economy.

“TikTok’s influence in empowering local micro, small, and medium enterprises (MSMEs) is undeniable, and their accelerated adoption of e-commerce is crucial for revolutionizing production sectors, generating high-quality employment opportunities, and elevating the competitiveness of Philippine products on the global stage,” Secretary Pascual emphasized.