With the launch of its TikTok Shop, Del Monte has significantly expanded its reach, achieving a 950x growth in live Gross Merchandise Value (GMV) and resonating with broader digital audiences.
As a trusted and iconic brand, Del Monte collaborated with TikTok Shop using innovative features such as key livestream sessions, affiliate marketing, and the ACE Indicator System—a framework of assortment, content, and empowerment. These tools effectively broadened Del Monte’s digital reach and showcased its latest offerings.
Del Monte’s strategic approach during the 11.11 Mega Campaign delivered impressive results, highlighting the powerful impact of TikTok Shop. Compared to the 10.10 campaign, the brand achieved a remarkable 148-percent increase in total GMV, with affiliate GMV rising by 76 percent. Affiliate live sessions experienced 212-percent growth, and affiliate video content grew by 44 percent. These achievements highlight how Del Monte effectively used TikTok Shop’s tools to drive significant growth through digital engagement.
“As we churned out more live events with the support of TikTok Shop, it has been a wonderful journey for Del Monte,” said Leandro Oviedo, Del Monte eCommerce Director. “Also with TikTok Shop, we found newer ways to excite our consumers, especially with engaging and informative content that we publish.”
Through TikTok Shop, Del Monte has leveraged the power of shoppertainment to amplify its digital presence, engaging more than 35,000 viewers with fresh product offerings like dairy and snacks. With a focus on appealing to a younger audience, Del Monte has introduced relatable short videos packed with useful information, elevating their online presence and making their products more accessible and attractive.
A key aspect of this approach has been Del Monte’s innovative livestream sessions, which have transformed traditional retail experiences into real-time interactions with consumers, driving significant increases in engagement and sales. This real-time engagement has allowed the brand to create authentic connections, giving consumers a direct way to learn about Del Monte products and fostering brand loyalty.
Additionally, Del Monte’s use of TikTok Shop’s affiliate marketing has enhanced brand visibility, as collaborations with creators through competitions and creator asks have fostered meaningful connections and expanded their digital reach.
