Leaders of the Subdivision and Housing Developers Association (SHDA) praised the Department of Human Settlements and Urban Development (DHSUD) and reaffirmed their support for President Ferdinand R. Marcos Jr.’s Expanded Pambansang Pabahay Para sa Pilipino (4PH) program.
SHDA national president Kerwin Padua, chair Francis Richmond Villegas, and the group’s board of governors and advisers commended DHSUD Secretary Jose Ramon Aliling for reforms introduced over the past six months, saying these have produced positive results for the housing sector.
They cited Aliling’s inclusive leadership and continued engagement with stakeholders, which they said led to policy actions with clear impact.
“We're here to support DHSUD. Again, we have actually made a lot of strikes since our Secretary came in mid-year last year,” Villegas said during the induction of SHDA’s 2026 officers on Friday, as quoted in a news release on Sunday.
SHDA also expressed continued support for the Expanded 4PH program, which aims to provide safe, decent, and dignified housing for Filipino families.
In his address, Aliling stressed the importance of sustained collaboration between the government and private developers.
“In accordance with the order of President Marcos Jr., DHSUD is open to listening and collaborating with the private sector in promoting safer, decent and affordable housing for a more prosperous and stable New Philippines,” Aliling said.
He said DHSUD continues to strengthen its systems, address gaps, and deliver better results through sustained reforms and shared responsibility with stakeholders.
SHDA was highlighted as a key partner as the government advances housing reforms, including the expansion of the 4PH program to more housing modalities, faster approval processes, clearer price ceilings for socialized housing, and improved digital systems for regulation and project processing.
“Our first commitment to you was to expand the National Housing for Filipinos program 4PH to more modalities. So as you all know, we already did the expansion,” he said.
Industry leaders also pointed to recent policy gains achieved through coordination with DHSUD and partner agencies, including simplified incentives for socialized housing, shorter processing timelines, and inter-agency express lanes to reduce project delays.
SHDA reiterated its support for digitalization initiatives and reforms aimed at delivering sustainable outcomes and dignified housing for Filipino families.
DHSUD PHOTO
